Mass Merchant

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

An abstract from the Journal of Retailing (Volume 78, Issue 3)

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Taking another look at category management can help retailers develop a more efficient shelf policy.