A Meta-Analysis of the Impact of Price Presentation on Perceived Savings An article from the Journal of Retailing (Volume 78, Issue 2) Perfecta Helps Consumers Find Zim's Crack Creme In Stores Displays Showcase Entire Verizon Wireless Line Best Sellers Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases. Pepsi Adds New Twist to Flagship Cola GE Demonstrates New Bulb With Interactive Counter Display Promotional Program Shows Brushing Isn't Child's Play Extensive research and P-O-P back Gillette's Oral-B stages launch Bayer Claims There's Life After the Party Last Call for Recovery! Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. For the Love of the P-O-P Game In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field. First Previous 610 611 612 613 614 Next Last
