A.T. Cross Gains Mass Market Foothold Via Countertop Maui Jim Improves Sunglass Floorstand Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Pajama Sam 3' Display Cultivates Attention BIC Enters Category with High-End Displays Logitech's P-O-P Targets New Consumers Campaign gains visibility for cordless keyboard and mouse products Thinking Inside the Big Box Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers. Storck USA Displays Offer Trial Sizes Squirt and Sunkist Make a Summer Splash Attention: Beach Boys and Sun Bunnies First Previous 606 607 608 609 610 Next Last
