Dr Pepper/Seven Up, Touchstone Pictures Team Up Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. American Greetings Digs Deeper to Satisfy Retailer Needs Whitehall-Robins Launches Children's Advil Displays Support Humongous Entertainment's "Backyard Football" Quickie Merchandises Sponge Mops in Bucket Displays Protos Teams With WWF in Retail Arena A Stone Cold Groove... P-O-P at Retail: Store Relations Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble. Binney & Smith Introduces Crayola Displays Prevent Blindness America Distributes P-O-P Kits First Previous 592 593 594 595 596 Next Last