Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Dead Roach Walking A.T. Cross Gains Mass Market Foothold Via Countertop Maui Jim Improves Sunglass Floorstand Pajama Sam 3' Display Cultivates Attention BIC Enters Category with High-End Displays Squirt and Sunkist Make a Summer Splash Attention: Beach Boys and Sun Bunnies Logitech's P-O-P Targets New Consumers Campaign gains visibility for cordless keyboard and mouse products Thinking Inside the Big Box Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers. Storck USA Displays Offer Trial Sizes First Previous 591 592 593 594 595 Next Last