Household Cleaners

Product: Licensed baby bottles
Number of displays: 2,000
Distribution: Grocery stores, drug stores and mass merchants
Introduction: February 1994
Duration: Semipermanent
Construction: White-coated corrugated with high-gloss, multicolored header
The display is one of many prepacks Safety 1st has developed over the years as part of an overall marketing strategy, although this is the first for a licensed product.

Client: Quickie Manufacturing Corp.
P-O-P company: McLean Packaging Corp.

Product: Pictrostat 200 Instant Color Print System
Number of displays: 500
P-O-P company: Consumer Promotions Inc., Mt. Vernon, N.Y.
Introduction: February 1994
Distribution: Camera stores
Duration: Permanent
Construction: Plastic (stanchion); corrugated (header card)
When Pictrostat was introduced, Fuji created traditional P-O-P materials with it, such as door stickers and counter mats. But that kept visibility low. Integrated signage creates an identity for the system.