Household Cleaners

Client: The Clorox Co., Oakland, Calif.
P-O-P Company: Inland Paperboard and Packaging Inc., Indianapolis
Division: Temporary, Paper Goods and Soap
Comments: The display gained placement in all of Clorox's target retail accounts. It emphasizes the introductory trial-size bottle through an inserted cut-out of the bottle in the display header.

Product: Alkaline batteries
P-O-P company: Visy Displays, Atlanta
Distribution: Mass merchants, drugstores, supermarkets
Introduction: September 1997
Duration: November
Construction: Corrugated
Panasonic uses a set prepack corrugated display and changes the header through the year to create new cost-effective promotions.

Marketer: Ringer Corp., Bloomington, Minn.
Objective: Ringer executives believed the product wasn't meeting sales and profit projections in its old packaging, a folding carton. The change to a paperboard drum was designed to provide a better visual display.
Number produced: 125,000
Construction: .037 clay-coated newsback and a styrene lid
Introduced: March 1997
Producer: Dorpak Inc., Cincinnati

Client: Eastman Kodak Co.
Producer: The Kimball Group Inc., Itasca, Ill.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Consumer Electronics/Photo
Intended Length of Use: 6 weeks
Production Run: 3,500
Unit Cost Range: Less than $24
Comments: This display was designed to reinforce the corporate brand identity while increasing sales of enlargements during the holiday season. Case movement of supplies to dealers in late November were up triple digits from the period a year earlier when no display materials were used.

Client: Osram Sylvania Inc.
Producer: CDA Industries Inc., Scarborough, Ontario
Category: Plastic - Home Appliances/Furnishings/Floorcoverings
Intended Length of Use: 2 years
Production Run: 750
Unit Cost Range: $100-$250

Product: Duracell rechargeable batteries for cellular phones
Number of displays: 1,000 two-sided units; 500 three-sided units
P-O-P company: Accent Display Inc. (manufacture and co-design), Cranston, R.I.
Distribution: Mass merchants, consumer electronics, telephone and specialty stores
Introduction: February 1997
Duration: Permanent
Construction: Vacuum-formed styrene; screen-printed header

Product: Assorted Rubbermaid products
Number of displays: 1,100
P-O-P company: Menasha Packaging, Yukon, Pa.
Distribution: Supermarkets, mass merchants
Introduction: September 1996
Duration: Temporary
Rubbermaid's new floor display allows shopping from four sides for a mixture of products.