Fuji Camcorder Tape
Product: Camcorder tapes
Number of displays: 15,000
P-O-P company: Ken Kelly Creative (header), Irvington, N.Y.; Equinox Packaging (design/manufacture), Edison, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Retailers' need to merchandise different kinds of camcorder tape in a small area led to the development of two floorstands.