Household Cleaners

GE updated its Comparator interactive display with a new version that demonstrates its Reveal light bulb. (The old display is to the right, while the new display is below.)
Producer: Display Technologies, College Point, N.Y.

Product: Energizer keyless-entry batteries
Number of displays: 1,500
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Wal-Mart tire and lube centers
Introduction: July 2001
Duration: Semipermanent
Construction: Vacuum-formed styrene
Display set-up: Retail staff
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.

Retail Category: Supermarket/Grocery: Non-Food Items
Display Type: Freestanding - Temporary
Client: Dial Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 6,000
Comments: Dial promoted its first scented oil warmer with this floorstand touting the product's on/off switch, a main point of differentiation against the competition.

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.

Retail Category: Consumer Electronics/Entertainment
Display Type: Countertop - Permanent
Client: Panasonic
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 5,000
Comments: Because lithium batteries are so expensive, they have traditionally been merchandised behind the counter to prevent pilferage. When this display is placed on a counter, it can be set up so product is accessible only from the back by store personnel. When used behind the counter, the clear front panel slides up to provide access.