Household Cleaners

Brands provide special "retailtainment" activity

Client: Eastman Kodak Co., Atlanta
Introduction: April 2003
Size of run: 500
Producer: Mechtronics Corp., White Plains, N.Y.
The modular ShopSimple system developed by Eastman Kodak Co. and Mechtronics is easier for retailers to set up in-store and is easier to shop from.

Sorensen Associates offers an exclusive report on store traffic and optimal display positioning.

Merchandising and marketing highlights from 99 Cents Only's latest 10-K report (for year ended Dec. 31, 2002)

As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.