Household Cleaners

Consumer Promotions Inc.
Fuji Photo Film USA
Injection-molded Plastics: Floorstands

Products: Fuji Photo Film USA Inc. Elmsford, N.Y., Film and QuickSnap one-time-use cameras
P-O-P companies: HK Group, New York (header); Lloyd & Ulman, Wycoff, N.Y. (base)
Distribution: Specialty retailers, mini-labs, and discount, department, drug and food stores
Construction: Corrugated cardboard

Type: Pole topper
Product: Wisk Power Scoop
Client: Lever Brothers
P-O-P company: Tremore Inc., North Brunswick, N.J.
Construction: Battery-powered motor for scoop motion; full four-color process litho mounts printed with fluorescent inks
Introduction: October 1992
Comments: The new product introduction required a strong visual to identify and draw attention to the Wisk "power scoop." A 3-D pop-out package replica features the scoop dipping in and out of the detergent.

Type: Counter display
Product: Command herbicide
Client: FMC Corp.
P-O-P company: Bassett Printing & Corrugated Container Corp., Roanoke, Va.
Construction: Full-litho label; die-cut, two-piece ballot box with header card; corrugated cardboard; MTW Introduction: January 1992
Comments: The display aided in a promotional vacation giveaway and in advertising the product.

Client: Keyes Fibre Co.
Producer: Menasha Corp.