Household Cleaners

Product: "Smallwares" cleaning products
Number of displays: 1,000-plus
P-O-P company: Packaging Corp. of America, Evanston, Ill.
Distribution: Mass merchandisers, supermarkets, home centers, drug stores
Introduction: February 1991
Duration: Promotional
Construction: Corrugate
A small footprint and large assortment are key to Quickie's "Tower of Power."

Product: Photo film
Number of displays: Thousands
Distribution: Camera shops, discount stores, drug stores, groceries
Introduction: August 1991
Duration: Semi-permanent
Construction: Recycled and recyclable corrugate
Fuji Photo Film's display-based promotion features brightly colored umbrellas.

Advertiser: S.C. Johnson & Son, Inc., Racine, WI
Producer: Creative Displays, Chicago
Objective: To develop a shelf system that fits many different trade and retail store sizes. The display, which is molded in translucent or opaque colors, has been weight-tested to 4,000 lbs. and can be shipped via UPS.

Advertiser: General Electric Co., Cleveland, OH
Producer: Neon Board Co., West Covina, CA
Objective: To publicize in-store promotions at distributors of GE lighting products. The writing surface of the edge-lit, fluorescent blackboard is acrylic so that water soluble crayons, in five colors, can be used to create messages.

Advertiser: Chevron Chemical Co., San Ramon, CA
Producer: Windsor Designs Midwest, Wilmette, IL
Objective: To gain distribution and merchandise a mature franchise, Ortho Lawn and Garden Products, into a new environment, supermarkets. This display system provided Ortho the look of a custom design at the cost of a stock display.