Household Cleaners

Product: Permit herbicide
Number of displays: 1,000
P-O-P companies: Big Ideas Inc. (graphic consultant), Petrick Group (design), and Color Associates Inc. (printing), all of St. Louis; United States Display Co. (manufacture), Hawk Point, Mo.; and Hankscraft Motors Inc. (motor and batteries), Reedsburg, Wis.
Distribution: Farm supply stores
Introduction: January 1995
Duration: Promotional
Construction: 50-point chipboard (main body); 100-point cover (curtain); motor and batteries.

Client: Giant Food
Product: Kodak film
P-O-P company: Design Development Resources Inc., Melville, N.Y.
Construction: Backlit, translucent, silkscreened header; melamine, laminated wood; rubber bumper molding; chrome-plated square metal tubing
Introduction: January 1994

Product: Alkaline and nickel-cadmium rechargeable batteries
P-O-P companies: McLean Packaging (alkaline battery display), Philadelphia; Chesapeake Display and Packaging (nickel-cadmium battery display), Sandusky, Ohio
Distribution: Convenience stores, drug stores, grocery stores, mass merchants
Introduction: November 1994
Duration: Promotional (alkaline battery display); semipermanent (nickel-cadmium battery display)
Construction: Corrugated

Product: Ford's InterCept Insect Control
Number of displays: 500
P-O-P company: Oxford Innovations, Hanover, Pa.
Distribution: Garden centers
Introduction: January 1995
Duration: Temporary
Construction: Corrugated
Ford's InterCept insect sprays are displayed in a corrugated bottle that mirrors the shape of the bottles within it.

Product: Kodak film and single-use cameras; multiple brands of traditional cameras; photofinishing service
Number of displays: 1,600
P-O-P company: Elite Marketing Ltd., Long Island City, N.Y.
Distribution: Eckerd Drug Stores
Introduction: August 1994
Duration: Permanent