Household Cleaners

Product: Licensed baby bottles
Number of displays: 2,000
Distribution: Grocery stores, drug stores and mass merchants
Introduction: February 1994
Duration: Semipermanent
Construction: White-coated corrugated with high-gloss, multicolored header
The display is one of many prepacks Safety 1st has developed over the years as part of an overall marketing strategy, although this is the first for a licensed product.

Client: Quickie Manufacturing Corp.
P-O-P company: McLean Packaging Corp.

Client: Eastman Kodak Co., Consumer Imaging Division
P-O-P company: Merchandising Plus

Product: KitchenArt Adjust-a-Measure measuring spoons
Number of displays: 7,000
P-O-P companies: E and E Display Group (floorstand), Lawrence, Kan.; Rez-Tech Corp. (cannister), Kent, Ohio; Andex Industries (carousel), Escanaba, Mich.
Distribution: Supermarkets, hardware and home improvement stores
Introduction: October 1994
Duration: Temporary
Construction: Corrugated (floorstand); vacuum-formed plastic (carousel)

Products: QuickSnap Plus disposable cameras, Super G Film, T-120 videocassettes
P-O-P company: Maglione & Associates, Little Falls, N.J.
Distribution: Camera stores, mass merchants, drug chains, supermarkets
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated coated with an aqueous varnish
Fuji developed the three-product tower unit, because more and more retailers were requesting a way to sell several products in one location of the store, explains a Fuji spokesman.

Product: Pictrostat 200 Instant Color Print System
Number of displays: 500
P-O-P company: Consumer Promotions Inc., Mt. Vernon, N.Y.
Introduction: February 1994
Distribution: Camera stores
Duration: Permanent
Construction: Plastic (stanchion); corrugated (header card)
When Pictrostat was introduced, Fuji created traditional P-O-P materials with it, such as door stickers and counter mats. But that kept visibility low. Integrated signage creates an identity for the system.