Duracell Shelf
Product: Duracell batteries
Number of displays: 1,000
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Mass merchants, convenience stores, drugstores, supermarkets
Introduction: May 1996
Duration: Permanent
Construction: High-impact polystyrene; arms made of ABS plastic; aluminum support bars at front and rear; acrylic front extrusion arms form both tag mold channel and front fence.