Household Cleaners

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The in-line display for Mr. Clean-branded home cleaning tools touts the brand name and offers a diverse selection.

Client: NU-GROW, Brantford, Ontario
Products Promoted: Insect Repellant
Objective: To promote brand awareness and to increase sales for the CIL brands of insecticides. The display was designed to gain an edge over the competition and to increase sales per square foot.
Introduction: December 2000
Construction/Materials: Injection-molded rack with two-sided screenprinted header
P-O-P Company: Display Technologies, College Point, N.Y.

Client: The Clorox Co., Oakland, Calif.
Products Promoted: Clorox Home Care cleaning products
Objective: The client wanted to leverage the brand equity it has in its packaging in-store. In the grocery channel, Clorox wanted to gain valuable floor space with this unit. Finally, it wanted the display to be shoppable on both sides of the pallet while maintaining the billboard effect of the graphics on the individual cases.
Introduction: January 2000

Client: BonaKemi USA Inc., Aurora, Colo.
Distribution: Floorcovering retailers, wholesale floorcovering distributors
Size of Run: 100
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Home and Garden: Home Furnishings and Housewares

Client: Panasonic Industrial Co., Secaucus, N.J.
Size of Run: 1,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semi-Permanent, Sports, Toys and Accessories: Film and Batteries
Objectives: The prepacked floor display had to hold more than 500 batteries and 48 flashlights while supporting 180 pounds. The display is on wheels to give the retailer flexibility -- it can be used as an endcap, an aisle blocker, a floorstand or a promotional unit.