Household Cleaners

Client: Brita (USA) Inc., Oakland, Calif.
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: This unit provides an aesthetically pleasing method for highlighting the product, product benefits and performance claims. The display can be used with existing wave units to make it look like one continuous display piece.

Client: Clorox Co., Oakland, Calif.
Products Promoted: Kingsford charcoal and other barbeque-related products
Marketing Strategy: To create a shippable and easy-to-assemble pallet display that would serve as a high-profile, eye-catching billboard for Kingsford within Wal-Mart stores. Also, to attract consumers to the barbeque section of Wal-Mart stores and to induce purchases of Kingsford charcoal and other barbeque-related accessories.
Introduction: March 1999
Number of Displays: 1,500
Distribution: Wal-Mart stores

Client: Kreepy Krauly, Sanford, N.C.
Product Promoted: Kreepy Krauly brand automatic pool cleaner
Marketing Strategy: This banner was designed to inform consumers of the newly improved product.
Introduction: March 2000
Number of Displays: 3,000
Distribution: Mass merchants
Construction/Materials: Four-color process screenprinted on 10mil white poly banner
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.

Client: Fuji Photo Film U.S.A. Inc., Elmsford, N.Y.
Product Promoted: Film
Objective: To design and manufacture a longer-lasting and better-looking photo drop box. The wooden unit that was used previously became damaged easily.
Introduction: August 1999
Number of Displays: 125
Construction/Materials: Powder-coated steel, vacuum-formed plastic, hardboard, PETG covers
P-O-P Company: AMD Industries Inc., Cicero, Ill.

Client: Candle Corp. of America, Des Plaines, Ill.
Products Promoted: Candles and related accessories
Objective: To provide a temporary display vehicle that merchandises up to 1,100 pieces of various products; to create a structurally sound display that can support up to 1,350 pounds; and to design a unit that offers multiple product options for retailers based on differing classes of trade and price points.
Introduction: September 1999
Number of Displays: 500