Household Cleaners

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Wal-Mart U.S., Canada, and Puerto Rico
Number of Stores: 4,068
Production Run Quantity: 5,100
Introduction: March 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 51" x 16" x 6"
Weight: 21 lbs.
Budget Category (U.S.): $51 - $100

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell AA8 Special Pack (Free Earbuds)
Distribution: Drugstores, Mass Merchants, Supermarkets, Specialty
Number of Stores: 56,000
Production Run Quantity: 56,000 displays; 2.3mm packs
Introduction: May 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 24" x 42"
Weight: 25 lbs.
Budget Category (U.S.): $26 - $50