Household Cleaners

Client: Scotties, Philadelphia, PA
Product(s) Promoted: Scotties Tissues
Distribution: Supermarkets
Number of Stores: 30+ National and Regional Retailers
Production Run Quantity: 9.1 million
Introduction: August 2006
Intended Duration: 6 months
Dimensions (H x W x D): 20" x 16" x 1"
Weight: 5 lbs.
Budget Category (U.S.): Less than $5

Client: 3M, St. Paul, MN
Product(s) Promoted: Scotchgard Fabric and Upholstery Protector
Distribution: Wal-Mart
Number of Stores: All locations
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 6-12 weeks
Dimensions (H x W x D): 22" x 12" x 6"
Weight: 14 lbs.
Budget Category (U.S.): Less than $5

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Walgreens
Number of Stores: 2,668
Production Run Quantity: 2,668
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Rite Aid
Number of Stores: 1,025
Production Run Quantity: 1,025
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $151 - $200
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Eastman Kodak Co., Rochester, NY
Product(s) Promoted: Kodak Photo Services
Distribution: Wal-Mart U.S. and Canada
Number of Stores: 3,500
Production Run Quantity: 3,500
Introduction: May 2007
Intended Duration: 1 day event
Dimensions (H x W x D): 60" x 60" x 44"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50
Producer: Hawver Display, Rochester, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Spectrum Brands, Madison, WI
Product(s) Promoted: All Rayovac Battery SKUs
Distribution: Wal-Mart, Meijer, Smith's Food & Drug
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: September 2006
Intended Duration: Several years
Dimensions (H x W x D): 55" x 14" x 7"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150

Client: Bic, Milford, CT
Product(s) Promoted: Bic Pocket Lighters
Distribution: Convenience Stores
Number of Stores: 13,172
Production Run Quantity: 15,000
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 18" x 16" x 9"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Promotional Marketing, Stamford, CT

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Newell Rubbermaid, Huntersville, NC
Product(s) Promoted: TakeAlong Reusable Containers
Distribution: Target, Wal-Mart, Club Stores, Supermarkets
Number of Stores: 3,100
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 2-3 weeks
Dimensions (H x W x D): 47" x 22" x 14"
Weight: 39 lbs.
Budget Category (U.S.): $151 - $200