Home Improvement

Products: Caulks and sealants
Number of displays: 10,000
Distribution: Hardware stores, home centers, paint stores, plumbing supply outlets, marine stores, laminate and tile stores
Introduction: May 1994
Duration: Permanent (freestanding and countertop units); temporary (merchandisers)
Construction: Wire (racks); cardboard (headers and temporary displays)

Producer: Exterior stain color selector
Client: Cuprinol Group, Cleveland
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Comments: This rotationally molded, house-shaped stain selector is said to be the first to offer take-home color chips. Heavy-duty acrylic literature pockets; a litho-printed, cylindrical answer center; and color application photos meet consumer information needs.

Producer: Wood-floor finishing center
Client: The Flecto Co., Oakland, Calif.
P-O-P company: Gaslight Marketing Ltd., Richmond Hill, Ontario, Canada
Comments: This merchandiser supplies all the products, equipment and information consumers need to refinish a wood floor. It includes an orbital sanding machine, instructional videotapes and brochures, chemicals, applicators and accessories. This steel display measures 50 inches wide, 84 inches high (with the ABS plastic header) and 18 inches deep.

Producer: Mobile tool merchandiser
Client: Ames Lawn & Garden Tools, Parkersburg, W.Va.
P-O-P company: E-B Advertising Display Co., Massillon, Ohio
Comments: This freestanding, mobile unit takes up 15 square feet of floor space, yet holds the product volume of an 8-foot gondola. It is constructed of lightweight tubular steel and rolls on heavy-duty locking wheels. It can be assembled in single-panel, T-shaped, H-shaped and four-panel configurations. Graphics can be changed for seasonal promotions.

Producer: Interior door P-O-P kit
Client: Masonite Building Products Group, Chicago
P-O-P company: Marketing Alternatives Inc., Elk Grove Village, Ill.
Comments: A variety of P-O-P materials were developed in conjunction with a national advertising campaign for CraftMaster doors. These include corner door displays that explain product benefits, brochures listing decorative styles, a brochure holder and in-store posters.

Client: Milwaukee Electric Tool Co.
Producer: W/M Display Group
Category: Metal/Wire: Wall unit
Comments: This winning wall unit displays an awkwardly shaped, unusually long product (up to 72 inches) in a tight space, yet is still user friendly. A magnetic closure secures the swinging graphics panel.

Product: Clearwater Choice water filter system
Number of displays: 2,000
P-O-P company: Micon Industries, Clearwater, Fla.
Distribution: Supermarkets
Introduction: June 1994
Duration: Temporary
Construction: Corrugated
Innova's corrugated display has trays that expand from 18 inches to 25 inches wide. The display can accommodate a variety of co-packing promotions.