Home Improvement

Producer: Lockset P-O-P materials
Client: Kwikset Corp., Anaheim, Calif.
P-O-P company: Fair Riley Call Communications, Laguna Beach, Calif.
Comments: Interchangeable P-O-P elements, including outdoor banners, endcap signs and hanging banners, were designed to draw customers in from the sidewalk to the lockset aisle and to the cash register. Die-cut header cards and signs identify the firm's products in off-shelf stacks. "Special Value" blanks enable stores to customize each sign.

Producer: Hex key wall display
Client: Eklind Tool Co., Chicago
P-O-P company: The Sales Factory, Greensboro, N.C.
Comments: Designed to save space, this wall display describes the company's complete line of fold-up hex keys. Since many customers are unfamiliar with the product, the backer card has large graphics to explain its applications. It can accommodate both standard and scanner hooks.

Product: Flitz International Ltd. FZ Metal Polishing Towelettes
Number of displays: 250,000
P-O-P company: Beck Carton Co., Milwaukee
Distribution: Pro shops, pawn shops, hardware, plumbing, gift, specialty and sporting goods stores
Introduction: February 1994
Duration: Temporary
Construction: Chipboard
Prepacked countertop displays find homes in a variety of stores for a hard-to-classify product line: FZ Metal Polishing Towelettes.

Client: Ohio Sealants Inc., Mentor, Ohio
P-O-P company: Darkhorse Design, Cleveland
Comments: This 11-inch-wide, 14-inch-high plexiglass display addresses questions from contractors and do-it-yourselfers. The display includes a sell sheet that explains user benefits and a sample of the product cartridge. A color card with sample product shows how the sealant matches the color of vinyl, aluminum, masonry and wood.

Products: Caulks and sealants
Number of displays: 10,000
Distribution: Hardware stores, home centers, paint stores, plumbing supply outlets, marine stores, laminate and tile stores
Introduction: May 1994
Duration: Permanent (freestanding and countertop units); temporary (merchandisers)
Construction: Wire (racks); cardboard (headers and temporary displays)

Producer: Exterior stain color selector
Client: Cuprinol Group, Cleveland
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Comments: This rotationally molded, house-shaped stain selector is said to be the first to offer take-home color chips. Heavy-duty acrylic literature pockets; a litho-printed, cylindrical answer center; and color application photos meet consumer information needs.

Producer: Wood-floor finishing center
Client: The Flecto Co., Oakland, Calif.
P-O-P company: Gaslight Marketing Ltd., Richmond Hill, Ontario, Canada
Comments: This merchandiser supplies all the products, equipment and information consumers need to refinish a wood floor. It includes an orbital sanding machine, instructional videotapes and brochures, chemicals, applicators and accessories. This steel display measures 50 inches wide, 84 inches high (with the ABS plastic header) and 18 inches deep.

Producer: Mobile tool merchandiser
Client: Ames Lawn & Garden Tools, Parkersburg, W.Va.
P-O-P company: E-B Advertising Display Co., Massillon, Ohio
Comments: This freestanding, mobile unit takes up 15 square feet of floor space, yet holds the product volume of an 8-foot gondola. It is constructed of lightweight tubular steel and rolls on heavy-duty locking wheels. It can be assembled in single-panel, T-shaped, H-shaped and four-panel configurations. Graphics can be changed for seasonal promotions.