Home Improvement

Client: Sterling Plumbing Group
P-O-P company: Visual Marketing Inc.

Client: Natural Earth Technologies Inc.
P-O-P company: New Dimensions Research Corp.

Producer: Hex key wall display
Client: Eklind Tool Co., Chicago
P-O-P company: The Sales Factory, Greensboro, N.C.
Comments: Designed to save space, this wall display describes the company's complete line of fold-up hex keys. Since many customers are unfamiliar with the product, the backer card has large graphics to explain its applications. It can accommodate both standard and scanner hooks.

Product: Flitz International Ltd. FZ Metal Polishing Towelettes
Number of displays: 250,000
P-O-P company: Beck Carton Co., Milwaukee
Distribution: Pro shops, pawn shops, hardware, plumbing, gift, specialty and sporting goods stores
Introduction: February 1994
Duration: Temporary
Construction: Chipboard
Prepacked countertop displays find homes in a variety of stores for a hard-to-classify product line: FZ Metal Polishing Towelettes.