Home Improvement

Client: Makita U.S.A.
Product(s) Promoted: New line of high-impact/high-capacity drills
Producer Yunker Industries
Location: Lake Geneva, Wis.
Distribution: Hardware stores and home improvement centers nationwide
Material/Process: 4CP screen printed floor graphic
Introduction: December 1996

Product: Finale Weed & Grass Killer and Today's Homeowner magazine
Number of displays: 3,000
P-O-P companies: Ferrare & Fleming Advertising (co-designer), Plymouth Meeting, Pa.; Phoenix Display and Packaging Corp. (co-designer and manufacturer), West Deptford, N.J.
Distribution: Lawn & garden and hardware stores
Introduction: March 1997
Duration: Semipermanent
Construction: Corrugated; acrylic pocket; skirted pallet; four-color header

Product: Liquid Nails caulks and sealants
P-O-P company: E-B Advertising Display Co., Massillon, Ohio
Distribution: Home centers
Introduction: May 1996
Duration: Permanent
Construction: Wire racking, injection-molded plastic panels
Macco Adhesives' new gondola racking system allows retailers to stock any configuration of the company's two sizes of sealants and caulks in a horizontal fashion that ensures products aren't falling over or leaving empty spaces when they are purchased.

Client: Weber-Stephen Products Co.
Products promoted: Charcoal grills
Producer: Weyerhaeuser Impack
Location: Tucker, Ga.
Distribution: Warehouse home centers, mass merchants
Material/Process: Corrugated, flexographic printing of 8-foot-long cartons
Introduction: 1996
New international packaging for Weber-Stephen's famous charcoal grills used tight quality controls to produce flexographically printed images with high resolution and consistency between images.