Home Improvement

Product: ComfortTherm insulation
Number of displays: 2,000
P-O-P company: Cullinan Inc., Minneapolis
Distribution: Home center stores
Introduction: August 1996
Duration: Temporary
Construction: Corrugated with product sample inserted
Schuller International's expanded insulation line was touted this fall with a two-pronged effort. The central display, which includes a batt of insulation to show its softness, was supplemented by a wing explaining the company's premium promotion.

Product: Whole-house fans
P-O-P company: Communication Masters, Atlanta
Distribution: Home center stores
Introduction: June 1996
Duration: Permanent
Construction: Styrene
Leslie-Locke's new merchandising system for its whole-house fans focuses on a consumer information board.

Client: Deere & Co.
P-O-P company: Frank Mayer & Associates, Grafton, Wis.

Client: Thetford Corp.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.

Product: Faux Easy Glazes
P-O-P company: Art Wire Works, Chicago
Distribution: Mass merchants, decorating and craft stores
Introduction: May 1996
Duration: Permanent
Construction: Wire and cold-rolled steel
The Faux Easy Glazes compact merchandiser not only offers products, but also provides samples of faux techniques.