Lowe's Duct Tape Floorstand
Product: Duct tape
Number of displays: 1,500
Producer: Packaging Corp. of America, Ashland, Ohio
Distribution: Lowe's home center stores
Introduction: August 2003
Duration: Temporary
Construction: Corrugated
Display set-up: Henkel's merchandising team
Comments: Consumers were stealing the corrugated Lowe's car off this duct tape display.
