Home Improvement

Client: Amstrong World Industries, Lancaster, Pa.
Introduction: April 2004
Number of displays: 1,450
Distribution: Specialty flooring retailers
Producer: Showtime Enterprises Inc., Paulsboro, N.J.
Comments: Robbins will continually update this display with new product. The company says its a "long-term merchandising strategy."

A case study from the Promotion Marketing Association's 2004 Reggie Awards

Short of setting up an entire deck constructed of the material, the client wanted to catch the attention of do-it-yourselfers and contractors in a unit with countertop or wall-mount options.

• Live samples. Decking samples in various colors and a natural finish are the focal point of the display.
• Compact and cost-effective. The backer is direct-printed on styrene, and the unit can be shipped via UPS. There is minimal setup required at retail.

Design Data

• Producer: Downing Retail Display, Copley, Ohio