Gifts & Collectibles

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: DCI Marketing, Milwaukee, Wis.
Objective: To create awareness of a new product category -- computer-generated greeting cards -- and communicate that concept at retail. Also, to ensure that the purchasing process is fun, fast and easy.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: Eddy Associates, New Berlin, Wisc.
Objective: To update the Gold Crown ornament merchandiser to provide interest and excitement for consumers, and to stimulate an increased level of retail activity for retailers.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: Rock Island Displays, Milan, Ill.
Objective: To drive traffic to Hallmark during the Easter season, capitalizing on the popularity of the Crayola Bunny. The merchandiser is a replica of the figurine, which was sold at a special value. It offered consumers an additional reason to visit participating stores.