Gifts & Collectibles

Product: Thanksgiving decorations assortment
Number of displays: 5,350
P-O-P company: AG Industries, Cleveland
Distribution: Mass merchandisers
Introduction: August 1992
Duration: Temporary
Construction: Corrugated cardboard
A complete line of seasonal merchandise from American Greetings is displayed to spur impulse purchases.

Product: International Friendship Center, featuring greeting cards, stationery, mugs, gift wrap and stickers
Number of displays: 10,000
P-O-P company: TCA Corp., Portland, Ore.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: June 1992
Duration: Promotional
Construction: Corrugated cardboard
A tie-in with a touring American Greetings exhibit encourages letter writing with pen pals around the world.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: Rock Island Displays, Milan, Ill.
Objective: To drive traffic to Hallmark during the Easter season, capitalizing on the popularity of the Crayola Bunny. The merchandiser is a replica of the figurine, which was sold at a special value. It offered consumers an additional reason to visit participating stores.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: DCI Marketing, Milwaukee, Wis.
Objective: To create awareness of a new product category -- computer-generated greeting cards -- and communicate that concept at retail. Also, to ensure that the purchasing process is fun, fast and easy.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: Eddy Associates, New Berlin, Wisc.
Objective: To update the Gold Crown ornament merchandiser to provide interest and excitement for consumers, and to stimulate an increased level of retail activity for retailers.