Frozen Foods

Product: A&W root beer
Number of displays: 750
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets
Introduction: April 1999
Duration: Permanent
Construction: Steel coated with enamel, plastic glide racks, lightweight coreboard for graphics
Display set-up: Retail staff or merchandisers
Using previously unused display space, the A&W Float Bridge encourages consumers to make the connection between A&W root beer and ice cream.

Client: Dreyer's/Edy's Grand Ice Cream, Oakland, Calif.
Product Promoted: Godzilla vanilla ice cream
Objective: To increase retailer participation in the Godzilla vanilla ice cream program and to stimulate sales of the brand.
Introduction: May 1998

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.

Product: Ice cream cakes
Number of displays: 3,000
P-O-P companies: Displays Plus (manufacture), Anaheim, Calif.; Johnson Lampier Marketing Services (unit design, project coordination), Glendale, Calif.
Distribution: Baskin-Robbins franchises nationwide
Introduction: July 1996
Duration: Permanent
Construction: 4 millimeter expanded PVC plastic with five-color process printed decal labels

Client: Jack's Pizza
Products Promoted: Frozen pizza
P-O-P Company: The Weidert Group
Distribution: Supermarkets
Material: Floor Art decals from Service Litho, Oshkosh, Wis.
Introduction: 1995