Frozen Foods

Product: Ice cream cakes
Number of displays: 3,000
P-O-P companies: Displays Plus (manufacture), Anaheim, Calif.; Johnson Lampier Marketing Services (unit design, project coordination), Glendale, Calif.
Distribution: Baskin-Robbins franchises nationwide
Introduction: July 1996
Duration: Permanent
Construction: 4 millimeter expanded PVC plastic with five-color process printed decal labels

Client: Jack's Pizza
Products Promoted: Frozen pizza
P-O-P Company: The Weidert Group
Distribution: Supermarkets
Material: Floor Art decals from Service Litho, Oshkosh, Wis.
Introduction: 1995

Client: Ace Baking Co. Limited Partnership
P-O-P company: Great Northern Corp.

Product: Puffin ice cream and frozen yogurt
Number of displays: 100
P-O-P company: TecArt Industries Inc., Farmington Hills, Mich.
Distribution: Anywhere dessert is served
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed, high-impact Dow ABS plastic (box); screen-printed clear acrylic (face panel)
A sign highlights the "chunks and stuff" found in Puffin ice cream and frozen yogurt, new products with the look of soft serve, but with the chunks found in superpremium ice cream.

Product: Chocolate Chip Cookie Cones
Number of displays: 2,000 posters; 5,000 cookie jars
P-O-P companies: Robert Peters (design), Plymouth, Minn.; Concepts Plus (cookie jars); Nordic Press (mobiles); and Color Express (posters, static clings, table tents), all of Minneapolis
Distribution: Ice cream shops, restaurants and theme parks
Introduction: March 1993
Duration: Temporary
Selbak's is using a variety of P-O-P to convert consumers of ice cream cones to its Chocolate Chip Cookie Cones, including a static cling history of the cone.