Frozen Foods

Client: Gorton's, Gloucester, Mass.
Size of Run: 2,500
Production Date: October 2002
Producer: TimBar Corporation Point-of-Purchase Packaging and Display Group, New Oxford, Pa.
Division: Temporary, Grocery: Frozen Foods
Comments: Because it's difficult to get display space at the freezer door, this sign was designed to drive consumers to the Gorton's section.

Client: Conagra/Wunderlich Pearson and Tetzlaff, Waukesha, WI
Introduction: May 1, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 51 1/2" x 23" x 16"
Weight: 25 lbs.
Producer: Midland Display, Franksville, WI

Client: Dreyer's Grand Ice Cream Inc., Oakland, Calif.
Introduction: May 2002
Number of displays: 10,000
Distribution: Supermarkets
Construction/Materials: PVC inflatables, corrugated, decals
P-O-P company: The Inflatable Marketplace, El Cajon, Calif.
Comments: This freezer display consisting of inflatables, static clings and corrugated materials highlights Dreyer's "Dig in to Win" promotion and several Cartoon Network favorites, including "The Powerpuff Girls" and "Scooby-Doo."

Patent: US 6,170,273 B1
Issued: Jan. 9, 2001
Inventor: Stefano Bosi, San Pancrazio Parmense, Italy
Assignee: Nestee S.A., Vevey, Switzerland

Client: The Dannon Co., Tarrytown, N.Y.
Product Promoted: Dannon Frozen Yogurt
Marketing Strategy: These lighted signs are distributed with new frozen yogurt machines to help build brand identity in new markets.
Introduction: October 1999
Distribution: Yogurt shops and ice cream parlors
Construction/Materials: This 12-inch by 24-inch sign is constructed with a screenprinted face, a vacuum-formed back, a standard fluorescent lighting fixture, and a laminated wooden frame.
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.

Ultramark Inc.
The Pillsbury Co.
Comments: This mobile was designed to hang directly over the marketer's "Dipping Station," which allows consumers to add toppings to their ice cream at self-serve stations. Placement of the signage above this area created a powerful billboard effect, yet didn't interfere with customers during food preparation.