Frozen Foods

Client: The Dannon Co., Tarrytown, N.Y.
Product Promoted: Dannon Frozen Yogurt
Marketing Strategy: These lighted signs are distributed with new frozen yogurt machines to help build brand identity in new markets.
Introduction: October 1999
Distribution: Yogurt shops and ice cream parlors
Construction/Materials: This 12-inch by 24-inch sign is constructed with a screenprinted face, a vacuum-formed back, a standard fluorescent lighting fixture, and a laminated wooden frame.
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.

Product: A&W root beer
Number of displays: 750
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets
Introduction: April 1999
Duration: Permanent
Construction: Steel coated with enamel, plastic glide racks, lightweight coreboard for graphics
Display set-up: Retail staff or merchandisers
Using previously unused display space, the A&W Float Bridge encourages consumers to make the connection between A&W root beer and ice cream.

Ultramark Inc.
The Pillsbury Co.
Comments: This mobile was designed to hang directly over the marketer's "Dipping Station," which allows consumers to add toppings to their ice cream at self-serve stations. Placement of the signage above this area created a powerful billboard effect, yet didn't interfere with customers during food preparation.

Client: Dreyer's/Edy's Grand Ice Cream, Oakland, Calif.
Product Promoted: Godzilla vanilla ice cream
Objective: To increase retailer participation in the Godzilla vanilla ice cream program and to stimulate sales of the brand.
Introduction: May 1998

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.