Albertsons Essensia Ice Cream Sandwich Packaging
Retailer: Albertsons
Product: Essensia Chocolate Chunk Cookie Ice Cream Sandwich
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ice Cream
Price: $3.49, 28 ounces
Comments: Albertsons promotes its Essensia premium private label line of nearly 200 SKUs via television, coupon offers, and in-store displays.