Safeway/'Ice Age' Frozen Food Promotion
Client: Safeway Inc., Pleasanton, CA
Introduction: March 2006
b>Product(s) Promoted: Participating frozen food manufacturers
Distribution: All Safeway banners: Vons, Pavilions, Dominick's, Genuardi's, Randalls, Tom Thumb, Carrs, Pak'n Save Foods
Intended Length of Use: 1 month
Size of Run: 6,050
Dimensions (H x D x W): 22.5" x 1.5" x 48"
Weight: 3 lbs.