Client: Safeway, Pleasanton, CA
Product(s) Promoted: Frozen and Dairy Foods
Distribution: Safeway Stores
Number of Stores: 1,600
Production Run Quantity: 3,424
Introduction: 6/1/07
Intended Duration: 5 weeks
Dimensions (H x W x D): 28" x 22" x 0"
Weight: 2 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: MARS Advertising, Southfield, MI
Design of the Times 2008 Contest Declaration