Joy of Cooking Frozen Foods Stanchion
Brand: Bellisio Foods, Minneapolis
Display companies: Atomic Playpen, Minneapolis; CBX, Deephaven, MN
Product: Joy of Cooking frozen foods
Displays: Endcaps, in-store signage, headers
Key insight: Research revealed more than three-fourths of consumers would recognize the "Joy of Cooking" name, giving the brand confidence to tout it in stores.
Comment: Stanchions supported the new Joy of Cooking frozen meals near the freezer case. The clean, white packaging stood out on shelves in the cold vault.