Footwear

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Style-specific Timberland Pro footwear
Distribution: Independent footwear and workwear retailers
Number of Stores: 400
Production Run Quantity: 400
Introduction: September 2006
Intended Duration: 2 years
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50

Client: Champs Sports, Bradenton, FL
Product(s) Promoted: Back-to-School Footwear and Apparel
Distribution: Champs Sports stores, nationwide
Number of Stores: 575
Production Run Quantity: 600
Introduction: August 2006
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 60" x 36"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100

Client: Sara Lee HBC, Exton, PA
Product(s) Promoted: Kiwi Fresh'ins and Smiling Feet women's insoles
Distribution: Footwear Departments
Number of Stores: Not available
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 47" x 14" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Cadion & Trailscape Footwear Launch Set
Distribution: Sports Specialty Retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: July 2006
Intended Duration: 1 month
Dimensions (H x W x D): 9" x 12" x 6"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Premium Timberland Boot
Distribution: Specialty urban footwear retailers
Number of Stores: 107
Production Run Quantity: 117
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 60" x 18" x 18"
Weight: 75.4 lbs.
Budget Category (U.S.): $701 - $750

Client: New Balance, Boston
Product(s) Promoted: Men's and women's running Sneakers
Distribution: Sporting goods stores
Number of Stores: 850
Production Run Quantity: 850
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 60" x 36" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100
Producer: TracerGraphix, White Plains, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Product: Washable footwear
Number of displays: 100
P-O-P company: Get Global Sales, Woodbridge, Ontario
Distribution: Rockport stores and other outlets
Introduction: March 2007
Construction: Metal tubing and sheet metal
Comments: Rockport teamed with Samsung washing machines, Sunlight laundry detergent and House and Home magazine to promote its washable shoes.