Footwear

Client: New Balance, Boston
Product(s) Promoted: Men's and women's running Sneakers
Distribution: Sporting goods stores
Number of Stores: 850
Production Run Quantity: 850
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 60" x 36" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100
Producer: TracerGraphix, White Plains, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Timberland's Outdoor Performance footwear
Distribution: Sports Specialty Retailers
Number of Stores: 300
Production Run Quantity: 300
Introduction: June 2006
Intended Duration: 1 year
Dimensions (H x W x D): 72" x 24" x 12"
Weight: 30 lbs.
Budget Category (U.S.): $251 - $300

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Pro Power Welt footwear with Everguard Leather
Distribution: Independent Work Wear Retailers
Number of Stores: 600
Production Run Quantity: 600
Introduction: September 2006
Intended Duration: 4 months
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Three insoles (Dr. Scholl's Pain Relief Orthotics - Heel, Adjustable Arch and Back)
Distribution: Podiatrists' offices nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 4 - 6 Weeks
Dimensions (H x W x D): 30" x 14" x 13"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Skechers USA, Manhattan Beach, CA
Product(s) Promoted: Skechers Kids Shoes
Distribution: Footwear Stores
Number of Stores: 800
Production Run Quantity: 2,400
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 15" x 42" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rapid Displays, Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Timberland footwear with Precise Fit technology
Distribution: Timberland specialty stores
Number of Stores: 113
Production Run Quantity: 113
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250

Client: Schering-Plough, Kenilworth, NJ
Product(s) Promoted: Dr. Scholl's Custom Fit Orthotics Inserts
Distribution: Meijer Stores, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 70" x 42" x 36"
Weight: 250 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Margaritaville, Windamere, FL
Product(s) Promoted: Flip Flop Sandals
Distribution: Nordstrom, Macy's, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: April 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 72" x 34" x 22"
Weight: 48 lbs.
Budget Category (U.S.): $151 - $200

Client: American Sporting Goods/AVIA, Aliso Viejo, CA
Product(s) Promoted: New line of running performance atheletic shoes
Distribution: Nationwide, speciality running and sports stores
Number of Stores: 85
Production Run Quantity: 85
Introduction: 3/23/07
Intended Duration: 1-3 years
Dimensions (H x W x D): 74" x 23" x 23"
Weight: 88 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Client: Champs Sports, Bradenton, FL
Product(s) Promoted: adidas shoes
Distribution: Champs Sports stores
Number of Stores: 550
Production Run Quantity: 550
Introduction: March 2007
Intended Duration: Repeated set-ups
Dimensions (H x W x D): 60" x 48" x 12"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150