Footwear

Client: TaylorMade-Adidas Golf, Carlsbad, CA
Product(s) Promoted: Powerband Golf Shoe
Distribution: Sporting goods and golf specialty retailers
Number of Stores: 1,000
Production Run Quantity: 2,277
Introduction: February 2007
Intended Duration: One year
Dimensions (H x W x D): 14" x 12" x 7"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Style-specific Timberland Pro footwear
Distribution: Independent footwear and workwear retailers
Number of Stores: 400
Production Run Quantity: 400
Introduction: September 2006
Intended Duration: 2 years
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50

Client: Champs Sports, Bradenton, FL
Product(s) Promoted: Back-to-School Footwear and Apparel
Distribution: Champs Sports stores, nationwide
Number of Stores: 575
Production Run Quantity: 600
Introduction: August 2006
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 60" x 36"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100

Client: Sara Lee HBC, Exton, PA
Product(s) Promoted: Kiwi Fresh'ins and Smiling Feet women's insoles
Distribution: Footwear Departments
Number of Stores: Not available
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 47" x 14" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Cadion & Trailscape Footwear Launch Set
Distribution: Sports Specialty Retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: July 2006
Intended Duration: 1 month
Dimensions (H x W x D): 9" x 12" x 6"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Premium Timberland Boot
Distribution: Specialty urban footwear retailers
Number of Stores: 107
Production Run Quantity: 117
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 60" x 18" x 18"
Weight: 75.4 lbs.
Budget Category (U.S.): $701 - $750

Client: New Balance, Boston
Product(s) Promoted: Men's and women's running Sneakers
Distribution: Sporting goods stores
Number of Stores: 850
Production Run Quantity: 850
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 60" x 36" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100
Producer: TracerGraphix, White Plains, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Timberland's Outdoor Performance footwear
Distribution: Sports Specialty Retailers
Number of Stores: 300
Production Run Quantity: 300
Introduction: June 2006
Intended Duration: 1 year
Dimensions (H x W x D): 72" x 24" x 12"
Weight: 30 lbs.
Budget Category (U.S.): $251 - $300

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Pro Power Welt footwear with Everguard Leather
Distribution: Independent Work Wear Retailers
Number of Stores: 600
Production Run Quantity: 600
Introduction: September 2006
Intended Duration: 4 months
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Three insoles (Dr. Scholl's Pain Relief Orthotics - Heel, Adjustable Arch and Back)
Distribution: Podiatrists' offices nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 4 - 6 Weeks
Dimensions (H x W x D): 30" x 14" x 13"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10