Footwear

Client: Swiss Masai, Haily, ID
Product(s) Promoted: Shoes
Distribution: Independent Footwear Stores
Number of Stores: 262
Production Run Quantity: 262
Introduction: July 2006
Intended Duration: 2 years
Dimensions (H x W x D): 70" x 24" x 16"
Weight: 100 lbs.
Budget Category (U.S.): $451 - $500
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Style-specific Timberland and New Era co-branded footwear and hat
Distribution: Urban independent footwear retailers
Number of Stores: 120
Production Run Quantity: 125
Introduction: January 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 18" x 17" x 6"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100

Product: Washable footwear
Number of displays: 100
P-O-P company: Get Global Sales, Woodbridge, Ontario
Distribution: Rockport stores and other outlets
Introduction: March 2007
Construction: Metal tubing and sheet metal
Comments: Rockport teamed with Samsung washing machines, Sunlight laundry detergent and House and Home magazine to promote its washable shoes.

Product: LaCrosse work boots
Number of displays: 500 P-O-P kits
Producer: Meat (creative); Western Graphics (printing), both of Portland, OR
Distribution: All LaCrosse carriers
Introduction: April 2007
Duration: Temporary
Construction: Corrugated
Set-up: Retail staff
Comments: Tear pads on the standee invited consumers to enter to win the sweepstakes.

How to merchandise 18 pairs of boots in a small footprint? Make it modular. This post display, meant to complement Ariat's other in-store efforts, uses adjustable slatwall shelves already used in other Ariat units, and has interchangeable graphics.

• A tower is built around two columns mounted to a woodgrain MDF base. The columns are powdercoated silver with slatwall slots for existing Ariat shelves.
• Four casters swivel and lock for display mobility.