Footwear

Client: Skechers USA, Manhattan Beach, CA
Product(s) Promoted: Skechers Kids Shoes
Distribution: Footwear Stores
Number of Stores: 800
Production Run Quantity: 2,400
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 15" x 42" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rapid Displays, Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Timberland footwear with Precise Fit technology
Distribution: Timberland specialty stores
Number of Stores: 113
Production Run Quantity: 113
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250

Client: Schering-Plough, Kenilworth, NJ
Product(s) Promoted: Dr. Scholl's Custom Fit Orthotics Inserts
Distribution: Meijer Stores, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 70" x 42" x 36"
Weight: 250 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Margaritaville, Windamere, FL
Product(s) Promoted: Flip Flop Sandals
Distribution: Nordstrom, Macy's, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: April 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 72" x 34" x 22"
Weight: 48 lbs.
Budget Category (U.S.): $151 - $200

Client: American Sporting Goods/AVIA, Aliso Viejo, CA
Product(s) Promoted: New line of running performance atheletic shoes
Distribution: Nationwide, speciality running and sports stores
Number of Stores: 85
Production Run Quantity: 85
Introduction: 3/23/07
Intended Duration: 1-3 years
Dimensions (H x W x D): 74" x 23" x 23"
Weight: 88 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Client: Champs Sports, Bradenton, FL
Product(s) Promoted: adidas shoes
Distribution: Champs Sports stores
Number of Stores: 550
Production Run Quantity: 550
Introduction: March 2007
Intended Duration: Repeated set-ups
Dimensions (H x W x D): 60" x 48" x 12"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150

Client: Swiss Masai, Haily, ID
Product(s) Promoted: Shoes
Distribution: Independent Footwear Stores
Number of Stores: 262
Production Run Quantity: 262
Introduction: July 2006
Intended Duration: 2 years
Dimensions (H x W x D): 70" x 24" x 16"
Weight: 100 lbs.
Budget Category (U.S.): $451 - $500
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Style-specific Timberland and New Era co-branded footwear and hat
Distribution: Urban independent footwear retailers
Number of Stores: 120
Production Run Quantity: 125
Introduction: January 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 18" x 17" x 6"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100

Client: TaylorMade-Adidas Golf, Carlsbad, CA
Product(s) Promoted: Powerband Golf Shoe
Distribution: Sporting goods and golf specialty retailers
Number of Stores: 1,000
Production Run Quantity: 2,277
Introduction: February 2007
Intended Duration: One year
Dimensions (H x W x D): 14" x 12" x 7"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Style-specific Timberland Pro footwear
Distribution: Independent footwear and workwear retailers
Number of Stores: 400
Production Run Quantity: 400
Introduction: September 2006
Intended Duration: 2 years
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50