Footwear

Product: Men's and women's shoes
Number of displays: 400
P-O-P company: SignWorks, Shelburne, Vt.
Distribution: Specialty shoe stores
Introduction: Shipped in October 2002 for 2003 selling season
Duration: Permanent
Construction: Metal
Display set-up: Retailers/field sales representatives
All of WorldBlend's P-O-P complements its packaging. Company representatives visit new accounts to teach the retailers about the products and help set up the P-O-P.

Client: adidas USA, Portland, Ore.
Introduction: Summer 2003
Producer: Production Photographics (PPG), Los Angeles
adidas created a customized P-O-P program for retail partner Finish Line to kick off its 3-Stripes line of apparel. Additional graphics panels were provided to all accounts to promote the new products.

Client: Conscious Corp., Thousand Oaks, Calif.
Number of displays: 450
Construction: Laser-cut hardboard with woodgrain finish, screenprinted decals, powder-coated steel peghooks
Distribution: Beach and sports apparel stores
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Comments: This display provides 36 facings without taking up too much space. It's designed to fit into varied store decors.

Client: Callaway Golf Footwear, Lake Oswego, Ore.
Introduction: April 2003
Number of displays: 6,000
Construction: Formed sheet metal, injection-molded logo, styrene with mylar laminate back panel, vacuum-formed base
P-O-P company: Cormark Inc., Des Plaines, Ill.
Comments: For the introduction of this new footwear line, the client wanted to leverage the existing high-end image of the Callaway brand. The single shoe riser and the slatwall display are seen here.

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: August 2003
Number produced: 40
Construction: Aluminum, sheet metal, acrylic, powder-coated tubing, casters, fluorescent and halogen lighting, plasma screens
Distribution: Department stores
P-O-P company: Rapid Displays (design, production, assembly, program management, installation, ongoing maintenance), Chicago and Union City, Calif.; Skechers USA (graphics)

Client: adidas America, Portland, Ore.
Introduction: November 2002
Number of displays: 275
Construction: Vacuum-formed acrylic, metal fabrication
Distribution: Sporting goods stores, athletic specialty stores
P-O-P company: The Carlson Group, Portland, Ore.
Comments: This slatwall display was designed to promote the launch of the T-MAC (Tracy McGrady) basketball shoe from adidas.