Footwear

Billboard graphics of hip-hop artists set the tone in these counter units from Skechers USA, Manhattan Beach, Calif., for the Ecko Unlimited shoe line.
P-O-P producer: United Displaycraft, Des Plaines, Ill.

Reebok International Ltd., Canton, Mass., launched 760 sets of tabletop displays and slatwall pieces for its RbK G-Unit Collection. Featuring rapper 50 Cent, who inspired the shoe, the displays use powdercoated metal to match his rugged style.
P-O-P producer: Display Boys, Irvine, Calif.

Client: Skechers USA Inc., Manhattan Beach, CA
Introduction: December 12, 2003
Size of Run: 100
Distribution: Footwear Stores
Dimensions (H x W x D): 14" x 14" x 6"
Weight: 8 lb.
Producer: United Displaycraft, Des Plaines, IL
Skechers partnered with 310 Motoring, an auto shop that tricks out cars for celebrities, to launch a line of shoes. The shelf resembles a racing car gas pedal.

Nike Inc., Beaverton, Ore., launched a concept shop to urban accounts in fall to support the A-series shoe. The shop included nine different fixtures.
P-O-P producer: The Carlson Group, Portland, Ore.

Nike Inc., Beaverton, Ore., launched a concept shop to urban accounts in fall to support the A-series shoe. The shop included nine different fixtures.
P-O-P producer: The Carlson Group, Portland, Ore.