Footwear

Client: Callaway Golf Footwear, Lake Oswego, Ore.
Introduction: April 2003
Number of displays: 6,000
Construction: Formed sheet metal, injection-molded logo, styrene with mylar laminate back panel, vacuum-formed base
P-O-P company: Cormark Inc., Des Plaines, Ill.
Comments: For the introduction of this new footwear line, the client wanted to leverage the existing high-end image of the Callaway brand. The single shoe riser and the slatwall display are seen here.

Client: Brooks Sports, Bothell, Wash.
Size of run: 300
Producer: Utility, Seattle
Display for Brooks Sports' Trance NXS launch

Client: adidas America, Portland, Ore.
Introduction: March 2003
Number of displays: 210
Construction: Corrugate, vinyl
Distribution: Finish Line stores nationwide
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: This display highlights the athletic functions of the ClimaCool II shoe. It emphasizes the breathability and lightweight nature of the shoe.

This plastic injection-molded sign stand for window and shelf display settings was produced for Mephisto, West Palm Beach, Fla. Its raised graphics are hot-stamped in gold foil.
Producer: Mila Displays Inc., Hewlett, N.Y.

Despite economic woes, shoe manufacturers are forging ahead to bring the latest styles of footwear and merchandising into stores to stir up excitement

Client: Nina Footwear, New York
Introduction: January 2003
Number of displays: 150
Construction: White PVC material, interlocking matte polypropylene, printed circuit board with six randomly flashing LED lights
Distribution: Independent shoe stores
P-O-P company: DUCO Technologies (LED light harness), Henderson, Nev.; PropArt (design and production), San Diego, Calif.
Comments: When the shoe sample was picked up from this slatwall display, the lights in the shoe were activated for a demonstration.

Client: Conscious Corp., Thousand Oaks, Calif.
Number of displays: 450
Construction: Laser-cut hardboard with woodgrain finish, screenprinted decals, powder-coated steel peghooks
Distribution: Beach and sports apparel stores
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Comments: This display provides 36 facings without taking up too much space. It's designed to fit into varied store decors.

Client: Callaway Golf Footwear, Lake Oswego, Ore.
Introduction: April 2003
Number of displays: 6,000
Construction: Formed sheet metal, injection-molded logo, styrene with mylar laminate back panel, vacuum-formed base
P-O-P company: Cormark Inc., Des Plaines, Ill.
Comments: For the introduction of this new footwear line, the client wanted to leverage the existing high-end image of the Callaway brand. The single shoe riser and the slatwall display are seen here.