Beyond Basic Product Merchandising SmithKline Beecham Defines the Future of Newest Category Oral-B Reduces Display Components 74 Percent Rx to OTC = P-O-P As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical. Awful' Canadian Cough Remedy Aims to Conquer U.S. Market Sweepstakes Sweetens CNS Breathe Right Nasal Strips Campaign Modular System Aids Placement Of Smoking-Cessation Products Display Builds Salon Exposure, Wins Permanent Space for ISO LifeSavers Teams With Virgin Interactive Entertainment Redmond Products Intros Aussie 3 Minute Miracle Displays 1997 P-O-P Trends Report: Retailer Survey Stores demand they be heard in development of P-O-P programs First Previous 444 445 446 447 448 Next Last
