Category Management: More Than a Buzz Word? Displays Support Clearnet PCS Launch Educational P-O-P Helps Schering-Plough Breathe Easy Amurol Confections Updates Bug City Packaging, Displays AM Cosmetics Showcases Soft Shine Lipstick on Countertop Displays Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? What Not to Do What do retailers want? Here are key mistakes marketers continually make. Europe's V6 Dental Gum Hits U.S. Sassaby Cosmetics Introduces Four Displays First Previous 438 439 440 441 442 Next Last
