Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. U.S. Retail Food Industry: Store Format Update, 2002 Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. Schering-Plough Adds Flash to Footcare Displays Cosmi Corp. Software Displays Liquor Retailer Roundtable Cornering Growth the Walgreens Way Perfecta Helps Consumers Find Zim's Crack Creme In Stores Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. Display Offers Cosmetic Look for Clinical Product First Previous 426 427 428 429 430 Next Last