Drug Store

Product: Bordon Inc. Elmer's GluColors
Distribution: Home centers, mass merchandisers, drugstores, supermarkets, craft and hobby stores
Introduction: April 1991
Duration: Semi-permanent
Construction: Corrugate
Elmer's GluColors display is designed to spur impulse purchases.

Product: Noxell Salon Solutions
Number of displays: 16,000
P-O-P company: Advertising Display Co.
Distribution: Drug stores, mass merchandisers, groceries
Introduction: February 1991
Duration: Three months
Construction: Injection-molded black mobile high-gloss plastic, with litho mounting, hot stamped with mylar strips and pressure-sensitive labels.
Interactive Cover Girl display lists fingernail problems and solutions.

Product: Photo film
Number of displays: Thousands
Distribution: Camera shops, discount stores, drug stores, groceries
Introduction: August 1991
Duration: Semi-permanent
Construction: Recycled and recyclable corrugate
Fuji Photo Film's display-based promotion features brightly colored umbrellas.

Patent: 4,756,409
Issued: July 12, 1988
Inventor: James R. Murray, Fairport, NY
Assignee: Pennwalt Corp., Philadelphia, PA
   An open top, clear display tray has a display or billboard panel extending downward from the tray's front panel. The display panel is positioned against the channel portion of shelves in drug stores, supermarkets, and the like. It includes a clear upper portion which allows information affixed to the channel to remain visible while the lower portion contains the promotional point-of-purchase display.