Drug Store

Product: SmithKline Beecham Tums antacid tablets
Number of displays: 2,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Drug stores
Introduction: January 1991
Duration: Semi-permanent
Construction: Printed and die cut, corrugated with a litho-mounted riser
A display for Tums is designed to be turned to face in any direction.

Product: "Smallwares" cleaning products
Number of displays: 1,000-plus
P-O-P company: Packaging Corp. of America, Evanston, Ill.
Distribution: Mass merchandisers, supermarkets, home centers, drug stores
Introduction: February 1991
Duration: Promotional
Construction: Corrugate
A small footprint and large assortment are key to Quickie's "Tower of Power."

Product: Magazine gift subscriptions
P-O-P company: PCI Design, Milwaukee, Wis.
Distribution: Grocery stores, drug stores, card shops, gift shops, bookstores
Introduction: Spring 1991
Duration: Promotional and permanent
Construction: Corrugated and acrylic
Display filled with packaged magazine subscriptions makes it easy to give them as gifts.

Product: Photo film
Number of displays: Thousands
Distribution: Camera shops, discount stores, drug stores, groceries
Introduction: August 1991
Duration: Semi-permanent
Construction: Recycled and recyclable corrugate
Fuji Photo Film's display-based promotion features brightly colored umbrellas.

Product: Bordon Inc. Elmer's GluColors
Distribution: Home centers, mass merchandisers, drugstores, supermarkets, craft and hobby stores
Introduction: April 1991
Duration: Semi-permanent
Construction: Corrugate
Elmer's GluColors display is designed to spur impulse purchases.

Product: Noxell Salon Solutions
Number of displays: 16,000
P-O-P company: Advertising Display Co.
Distribution: Drug stores, mass merchandisers, groceries
Introduction: February 1991
Duration: Three months
Construction: Injection-molded black mobile high-gloss plastic, with litho mounting, hot stamped with mylar strips and pressure-sensitive labels.
Interactive Cover Girl display lists fingernail problems and solutions.

Patent: 4,756,409
Issued: July 12, 1988
Inventor: James R. Murray, Fairport, NY
Assignee: Pennwalt Corp., Philadelphia, PA
   An open top, clear display tray has a display or billboard panel extending downward from the tray's front panel. The display panel is positioned against the channel portion of shelves in drug stores, supermarkets, and the like. It includes a clear upper portion which allows information affixed to the channel to remain visible while the lower portion contains the promotional point-of-purchase display.