Drug Store

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Condoms
Distribution: Nationwide, urban drugstore settings
Number of Stores: 100
Production Run Quantity: 100
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 14" x 21" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Mentholatum, Orchard Park, NY
Product(s) Promoted: Softlips Lip Balm
Distribution: U.S. and Canada
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: April 2007
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 52" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6 - $10
Producer: Hawver Display, Rochester, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Coppertone Continuous Spray
Distribution: Walgreens
Number of Stores: 1,000
Production Run Quantity: 1,100
Introduction: February 2007
Intended Duration: 6-12 months
Dimensions (H x W x D): 36" x 38" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Schick-Wilkinson Sword, Milford, CT
Product(s) Promoted: Schick Quattro Titanium Razors and Cartridges
Distribution: Supermarkets, Mass Merchants, Drugstores
Number of Stores: 12,000
Production Run Quantity: 18,000
Introduction: July 2006
Intended Duration: 2 months
Dimensions (H x W x D): 62" x 14" x 18"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Walgreens
Number of Stores: 2,668
Production Run Quantity: 2,668
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil Gel
Distribution: Kroger, Longs
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: January 2007
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 10" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Alli Dietary Supplements
Distribution: Independent and Chain Drugstores
Number of Stores: N/A
Production Run Quantity: 6,800
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 67" x 15" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell AA8 Special Pack (Free Earbuds)
Distribution: Drugstores, Mass Merchants, Supermarkets, Specialty
Number of Stores: 56,000
Production Run Quantity: 56,000 displays; 2.3mm packs
Introduction: May 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 24" x 42"
Weight: 25 lbs.
Budget Category (U.S.): $26 - $50

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Men's Rogaine Foam
Distribution: Drugstores, Wal-Mart
Number of Stores: 3,995
Production Run Quantity: 3,995
Introduction: August 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 22" x 14" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Rite Aid
Number of Stores: 1,025
Production Run Quantity: 1,025
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $151 - $200
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?