Drug Store

Client: Del Laboratories, Uniondale, NY
Product(s) Promoted: Nail Treatment
Distribution: Drugstores
Number of Stores: 12,000 to 15,000
Production Run Quantity: 30,000
Introduction: October 2006
Intended Duration: 2 months
Dimensions (H x W x D): 15" x 12" x 10"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Pretty Cream and Spray Hair Remover
Distribution: Drugstores, Health Stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 66" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $26 - $50

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Rite Aid
Number of Stores: 1,025
Production Run Quantity: 1,025
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $151 - $200
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wyeth Consumer Healthcare, Madison, NJ
Product(s) Promoted: ChapStick 24-piece caddies
Distribution: Various drug, food, c-stores and bodegas
Number of Stores: Not available
Production Run Quantity: 6,750
Introduction: April 2007
Intended Duration: One year
Dimensions (H x W x D): 15" x 4" x 6"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10

Client: Masterfoods USA Inc., Hackettstown, NJ
Product(s) Promoted: Dove Chocolate Large Bars
Distribution: National Chain Drug and Supermarket
Number of Stores: N/A
Production Run Quantity: 50,000 Trays
Introduction: January 2007
Intended Duration: 1-2 years
Dimensions (H x W x D): 4" x 9" x 13"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Anticavity Fluoride Rinse
Distribution: Supermarkets, Rite Aid, Brooks & Eckerd
Number of Stores: 4,833
Production Run Quantity: 4,833
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 14" x 15"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Anticavity Fluoride Rinse
Distribution: CVS/pharmacy Stores Nationwide
Number of Stores: 6,200
Production Run Quantity: 7,500
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 45" x 14" x 6"
Weight: 6 lbs.
Budget Category (U.S.): $16 - $25

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Claritin Brochures and PSE Cards
Distribution: Pharmacies and Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 10,000
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 5" x 2"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10

Entry Title: Be Fine Food Skin Care Endcap
Client: Be.Products Co. LLC, Newton, MA
Product(s) Promoted: Be Fine Food Skincare Products
Distribution: CVS
Number of Stores: 3,150
Production Run Quantity: 3,150
Introduction: November 2006
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 26" x 12"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50