Department Store

Product: Tech Gear watches
P-O-P company: Thomson-Leeds, New York
Number of displays: 20,000
Distribution: Jewelry and department stores
Re-introduction: May 1992
Duration: Permanent
Construction: Clear acrylic
Brochures at the point-of-sale provide a complete package to help consumers make the proper watch selection, augmenting the display units, which can be combined to create a customized look in the display case.

Product: Leather watchbands
P-O-P company: Concept Fixtures Ltd., New York
Distribution: Jewelry and department stores
Introduction: September 1991
Duration: Permanent
Construction: Injection-molded plastic
Voguestrap's counter unit is designed to hold up to 432 watchbands at one time and still look elegant.

Advertiser: Wolverine World Wide, Inc., Rockford, MI
Producer: Johnstons & Associates, Kalamazoo, MI
Objective: To gain special display for Hush Puppies brand in shoe stores and department stores. The boutique was created with signage and accessories that work with many combinations, including one that includes a fitting seat and mirror.