Perspectives on the Mature Consumer A topline look at market to the 55-plus demographic Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers ObjectSoft Tests Video Kiosks Monteil Paris Display Promotes Products When It is in the Mood Interactive Unit Touts Products, Collects Data Improved Videocart Now Talks Back to Retailers Unfair Competition: J&C Ferrara Co. v. Ferrara Creations First Previous 80 81 82
