Cosmetics

Client: Procter & Gamble
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $200
Production Date: July 2007
Number of Displays: 2,325
Objectives: To drive consumer trial and introduce recording artist and CoverGirl model Rihanna. To continue to drive CoverGirl's increasing presence in the lip segment.
Materials: Corrugated extruded trim SBS board

Client: Procter & Gamble
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $200
Production Date: November 2007
Number of Displays: 2,200
Objectives: Drive consumer trial and awareness. Introduce Drew Barrymore as the "newest" CoverGirl. Continue to drive CoverGirl's increasing presence in the face segment.

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: Lash Blast Mascara
Distribution: Walmart
Number of Stores: 3,300
Production Run Quantity: 3,320
Introduction: 11/15/07
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 24" x 15"
Weight: 46 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Alliance, a Division of Rock-Tenn Co., Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl Lash Blast Mascara
Distribution: Walmart
Number of Stores: 1,500
Production Run Quantity: 25,000
Introduction: 11/27/07
Intended Duration: 3 months
Dimensions (H x W x D): 15" x 30" x 15"
Weight: 13 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC

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Design of the Times 2008 Contest Declaration