Cosmetics

Client: : Shu Uemura
Number of Displays: 60
Production Date: June 2007
Distribution: Shu Uemura stores and prestige outlets
Producer: POP Displays, Yonkers, NY
Objectives: Launch the new Komon collection in Shu Uemura stores and prestige outlets. Visually reinforce the makeup artistry and premium imagery of the brand.

Client: : L'Oreal
Number of Displays: 950
Production Date: October 2007
Distribution: Prestige outlets
Producer: POP Displays, Yonkers, NY
Objectives: Assist the beauty advisor selling Dermablend and assist the consumer in self discovery. House the entire product line in limited retail space. Reinforce the brand attributes of authority, medical, premium and modern.

Client: Parfums de Coeur, Darien, CT
Product(s) Promoted: Perfumed Body Spray
Distribution: Walmart
Number of Stores: Initial placement in 500 Walmarts and 500 for national consumption
Production Run Quantity: 1,000
Introduction: 12/30/07
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 48" x 15" x 5"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Client: : L'Oreal
Number of Displays: 2500
Production Date: May 2007
Distribution: Drugstores and mass merchants
Producer: POP Displays, Yonkers, NY
Objectives: Develop the launch display for L'Oreal Skin Genesis is mass outlets. Reinforce and respect L'Oreal's Green Chemistry environmentally friendly process.

Client: Lumene North America, Marlborough, MA
Product(s) Promoted: Lumene Arctic Nature Secret women's cosmetics
Distribution: CVS/pharmacy
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 1/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 10" x 78" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: : Del Labs
Number of Displays: 16,500
Production Date: November 2007
Distribution: Drugstores
Producer: POP Displays, Yonkers, NY
Objectives: Launch the new Lip Lab line in drug outlets. Communicate the clinical positioning of the line.